Downtown Florence Unlimited

Bentley Chevrolet & Cadillac

DFU Logo

As part of our continuing mission to support the vitality of Historic Downtown Florence, we are employing updated communications tools, such as this site, to inform and educate residents and visitors on the value of choosing Downtown Florence as an entertainment and shopping destination.

The site will be regularly updated and filled with information of interest to both DFU members and the public. With continued support of the City of Florence, the Florence/Lauderdale Tourism Department, the University of North Alabama and the Florence Main Street Program, DFU is committed to serve the needs of its members while promoting economic growth in Downtown Florence. DFU will continue to organize special events such as First Fridays Florence, while creating new and interesting ways to bring focus to the downtown area.

Also, please join us at one of our monthly meetings and see how you can help make Downtown Florence a better place to live, work and shop. We hope you enjoy the new site – and will choose to take advantage of the many benefits that DFU has to offer.


Join us for Movies in the Park!

For a schedule and more information, click here.

Florence Voted "Best Art & Design Town"
by Garden and Gun magazine.

In the April/May 2011 issue of Garden and Gun lifestyle magazine, the City of Florence was recognized as the southeast's best art and design town in a fantastic article. Download a pdf of the article here.

Creative Jewelers Launches Innovative Video Contest

Creative Jewelers has announced an open call for video shorts, with the opportunity to win $2,500 toward the future purchase of an engagement ring. A $200 store credit will be awarded to all other approved submissions.

The theme of the video short contest is “Experience the Fear!” – a lighthearted look at the trials that a man can go through once he has decided to more.

Huffington Post Names Florence One of 11
Great Small American Towns

An article posted on the news site September 13, 2010 names eleven small towns across the U.S. that it considers the most vibrant and interesting. The short list of towns range in geography, from the northeast to the southwest, and from California to Alabama... read more

First Fridays Announces Exhibitor "Purple & Gold"
Contest for October 1 Event

FLORENCE - Attention All Exhibitors! For the October 1st event, in honor of the University of North Alabama’s Homecoming, First Fridays is hosting “The Purple & Gold Spirit Contest” exclusively for our exhibitors.

Click to read more
Purple & Gold Contest

City to close 2 blocks for First Fridays

FLORENCE - August’s First Friday will have a new twist: Two blocks of Court Street will be closed to vehicle traffic.

The monthly downtown arts event draws big crowds that gather along Court Street, Florence’s main downtown thoroughfare. With more people attending First Friday, event organizers have decided to block vehicular traffic along two blocks to accommodate the crowd and for safety purposes.
read more


First Fridays Gets Patriotic for July 2nd Event

Florence – The July 2nd First Fridays event will be showing a little more red, white and blue in honor of Independence Day. The event is sponsoring “The Art of Patriotism”, a patriotic art and crafts contest held during the event... read more

First Fridays Introduces New Summer Hours, New Sponsor

Extended summer hours and an exclusive new Music Stage sponsor promise to make Historic Downtown Florence the place to be for arts, music, dining, shopping and entertainment… read more

Banner Ad
City of Florence
Florence Main Street The University of North Alabama Florence-Lauderdale Tourism

Partnering with
the City of Florence, Florence Main Street, UNA
and Florence/Lauderdale Tourism Department

Terms of Use

Website Design: © 2010 Clyde R. Beaver, III,
Website Development: Victoria L. Antoine,
Images Copyright per respective photographers.